Grounded

Grounded is a women-run Kenyan brand manufacturing non-toxic cleaning and personal care products using African-grown ingredients. They offer over 50 safe, biodegradable, and effective solutions for homes and businesses. Their products are free from the hidden, harmful chemicals and artificial fragrances found in conventional products, using only ingredients that are safe for humans and the environment. Embracing reverse innovation, they revive traditional soap-making methods for simple and effective solutions and they are committed to 100% recycled plastic packaging to support a circular economy.